Role:  Creative Strategist Recognition:  London Design Award (Gold) | IDA Honorable Mention | EuroShop Nominee Hazel at EuroShop 2026 This project was built around a clear brand idea: helping customers find the computer that best suits their needs through AI support, sales guidance, and long-term service. I collaborated with interior designer Tsung Han Lee  on the project and was involved in the client proposal stage, with a focus on the storytelling direction and lighting at

EV LUXURY is a London-based luxury resale and curated accessories store, specialising in second-hand designer handbags and fine jewellery. The brand serves a fashion-savvy, internationally mobile audience. EF London is a luxury brand under EV LUXURY, dedicated to serving a high-net-worth clientele with refined fashion preferences. Specialising in designer handbags, fine jewellery, and upscale apparel, the brand curates exclusive collections that reflect both global style and

https://www.umeducation.com/ UM Education is a London-based international education agency offering academic and lifestyle support for overseas students. Founded to improve the student experience in the UK, UM is AEGIS (Gold) and BSA-accredited. My Role: Digital Content Creative Partnering with the marketing team, I formulated visual narrative strategies to elevate UM Education's digital presence. Instead of standard video editing, I focused on content architecture—adapting c