The Art of Spatial Storytelling | LAP AI

Role: Creative Strategist

Recognition: London Design Award (Gold) | IDA Honorable Mention | EuroShop Nominee

Hazel at EuroShop 2026

This project was built around a clear brand idea: helping customers find the computer that best suits their needs through AI support, sales guidance, and long-term service.

I collaborated with interior designer Tsung Han Lee on the project and was involved in the client proposal stage, with a focus on the storytelling direction and lighting atmosphere of the space. While the interior design team focused on planning and technical execution, my role was to help shape how the concept was presented and how the brand story could be felt through the customer journey.

This approach helped give the project a clearer identity and a stronger sense of

experience.

The project shown during the EuroShop ceremony.

IDA certificate for the project.

London Design Awards Gold winner page for the project.