Client: EV LUXURY LTD
- Jul 19, 2025
- 1 min read
Updated: Feb 24
EV LUXURY is a London-based luxury resale and curated accessories store, specialising in second-hand designer handbags and fine jewellery. The brand serves a fashion-savvy, internationally mobile audience.
EF London is a luxury brand under EV LUXURY, dedicated to serving a high-net-worth clientele with refined fashion preferences. Specialising in designer handbags, fine jewellery, and upscale apparel, the brand curates exclusive collections that reflect both global style and personal distinction.
Combining high-end curation with boutique-level service, EF London brings together premium labels and rare vintage pieces, positioning itself as a go-to destination for collectors and fashion-forward individuals in London and beyond.
My Role: Brand & Creative Strategist
I conceptualised and executed experiential retail strategies that translated EV LUXURY's high-end identity into immersive in-store events and digital campaigns. Moving beyond traditional marketing execution, I strategised high-profile cross-industry collaborations (including a premier UK floral brand) to elevate the brand's physical presence and visual narrative. I also directed end-to-end cinematic content production, establishing comprehensive visual guidelines to ensure a cohesive luxury identity across all touchpoints.
Achievement:
Revenue & Footfall Impact: Experiential in-store events and cross-brand collaborations successfully drove a 66% monthly revenue increase and boosted return store visits by ~20%.
Organic Audience Growth: Directed visual content that built the brand's Rednote presence from scratch (reaching 800+ organic followers in 3 months) and boosted Instagram engagement by 30%.
Conversion via Storytelling: Developed targeted promotional video campaigns that directly drove 18 confirmed high-ticket orders within a single campaign cycle.
Social Media & Visual Marketing
Brand Identity & Event Execution
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