Client: UM EDUCATION LTD

https://www.umeducation.com/

UM Education is a London-based international education agency offering academic and lifestyle support for overseas students. Founded to improve the student experience in the UK, UM is AEGIS (Gold) and BSA-accredited.

My Role: Digital Content Creative

Partnering with the marketing team, I formulated visual narrative strategies to elevate UM Education's digital presence. Instead of standard video editing, I focused on content architecture—adapting complex, long-form interviews into high-impact, bite-sized digital narratives tailored for algorithmic success on platforms like Rednote, Instagram, and TikTok. I refined story angles, pacing, and visual hooks to maximise viewer retention and brand exposure.

Achievement:

• Project: "73 Dad William × UM Education" Rednote Video

  Type: Vertical-format interview-style short video editing

  Result: Achieved an average of over 300,000 views per video, generating significant organic exposure for the brand

• Content Optimization: Successfully restructured and repurposed extensive interview footage into engaging multi-platform clips, drastically maximising content lifespan and ROI.

• Strategic Collaboration: Served as the key creative partner for UM's content strategy, aligning human-centred storytelling with specific marketing goals.

Video

• http://xhslink.com/m/3TYgu6UV8ed

• http://xhslink.com/m/4Mer6e6rWhp

• http://xhslink.com/m/8dWDGx8wGaG